Terms of Service

The short version

• Ally Lama is an AI for spiritual reflection and everyday wisdom. It is not a doctor, therapist, crisis service or religious authority, and it can be wrong.
• You need to be 13 or over. If you’re under 18, please agree to these terms with a parent or guardian.
• You get 21 free messages. After that you can subscribe monthly or yearly through the App Store or Google Play. Subscriptions renew automatically until you cancel in your store account.
• Refunds are handled by Apple or Google. Your legal rights as a consumer, including any right to cancel, are not affected.
• Your messages stay yours. We use them only to run Ally Lama, as our Privacy Policy explains.
• We never exclude what the law doesn’t allow us to, such as liability for death or personal injury caused by our negligence.
• If you are in danger, call 999 (or your local emergency number). See our Safety page for helplines.

Aged 13 to 17? The rules in plain words

• Ally Lama is a computer program, not a person. It can be wrong, and it’s not a doctor or counsellor.
• Ask a parent or guardian before you use Ally Lama, and before you buy a subscription.
• Be kind and honest. Don’t try to make Ally Lama say harmful things, and give your real date of birth.
• You can stop at any time and delete your account in Settings.
• If you’re upset or feel unsafe, talk to an adult you trust or call Childline free on 0800 1111.

1. About these terms

Ally Lama is provided by Tarun Prajapat, a sole trader based in the United Kingdom (“we”, “us”). These terms are an agreement between you and us for the Ally Lama app and allylama.com. You can contact us at support@allylama.com or at the postal address in section 16.

Please also read our Privacy Policy and our Safety & crisis protocol.

How this agreement is made

• The agreement starts when you create an account and continue past the screen in the app that links to these terms (“By continuing you agree to our Terms of Service”).
• A subscription is bought through the App Store or Google Play payment screen. You can review the plan, price and renewal terms and correct any mistakes before you confirm, and Apple or Google send you a receipt.
• These terms are in English. We don’t file a separate copy of your agreement, but the current terms are always on this page, and you can email us for the version that applied to you.

2. Who can use Ally Lama

• You must be 13 or older. Ally Lama is not for children under 13, and the app won’t let anyone continue whose date of birth shows they are under 13.
• If you are under 18, you need your parent’s or guardian’s agreement to use Ally Lama, to accept these terms and to buy a subscription. Some protections are on for everyone aged 13 to 17; our Privacy Policy explains them.
• Parents and guardians: AI companions like Ally Lama may not be suitable for some minors. Please decide together whether it’s right for your child.
• In some countries a higher minimum age applies to agreeing to online services yourself. If so, you need a parent’s or guardian’s permission.
• India: for now, Ally Lama isn’t available to under-18s whose phone is set to the India region, because Indian law requires verified parental consent, which we can’t provide yet.
• Please give accurate information when you sign up, including your date of birth.

3. What Ally Lama is, and what it isn’t

Ally Lama is an AI companion for spiritual reflection and wisdom, drawing on teachings from many traditions. Every reply is generated by artificial intelligence. Ally Lama is not a person.

4. If you are struggling

If you are in danger, or thinking about hurting yourself or someone else, please don’t rely on Ally Lama. Contact people who can help right now:

• Emergency Call 999 (UK), or your local emergency number
• Samaritans Call 116 123, free, 24/7 (UK & Ireland)
• Shout Text SHOUT to 85258, free, 24/7 (UK)
• Childline Call 0800 1111, free, if you’re under 19 (UK)
• 988 Lifeline Call or text 988 (USA)
• Anywhere else findahelpline.com

When a message suggests someone may be at risk, Ally Lama always shows helplines. This is never charged and never blocked by the paywall. See our Safety & crisis protocol.

5. Your account

Keep your sign-in details secure and don’t share your account. Tell us straight away at support@allylama.com if you think someone else has accessed it. You can erase your account at any time in the app (Settings → Account → Erase My Account) or by emailing us. Our Privacy Policy explains what that deletes.

6. Free messages, subscriptions and billing

Free messages

New accounts get 21 free messages, with no payment details needed. Each message you send uses one credit. Messages that trigger our crisis safety net are never charged.

Subscriptions

• After your free messages you can buy an auto-renewing monthly or annual subscription through the Apple App Store or Google Play.
• The price, the billing period and what you get are shown in the app before you buy. Apple or Google take payment from your store account when you confirm the purchase.
• Your subscription renews automatically at the end of each period, for the same length and at the same price (unless we’ve told you about a price change, below), unless you cancel at least 24 hours before the current period ends. Your store account is charged for the renewal within the 24 hours before the period ends.
• There is no minimum term. You can stop the next renewal at any time.
• How to cancel: on iPhone or iPad, go to Settings → your name → Subscriptions (Apple’s guide). On Android, open Google Play → your profile → Payments & subscriptions → Subscriptions (Google’s guide, or manage on the web). From app version 2.0.3 there is also a “Manage subscription” link in the app’s Settings. You keep access until the end of the period you’ve paid for.
• Deleting the app or your account doesn’t cancel a subscription, so please cancel it in your store account too.
• Paid subscriptions give unlimited conversations for normal personal use. To protect the service for everyone, we may apply fair-use limits to automated or excessive use (section 7).

Your right to cancel

• If you are a consumer in the UK or EU, you normally have the right to cancel within 14 days of buying a subscription. If you cancel in that time after you’ve started using your subscription, you may have to pay for the part you used, as the law allows. Apple’s and Google’s terms also explain how they handle this.
• When the UK’s new subscription rules take effect (planned for 1 January 2027), they give UK consumers a 14-day cooling-off period when a subscription starts, again after an annual subscription renews, and after any free or discounted introductory period ends. If you cancel in one of these periods, you get a refund of what you paid, minus a fair amount for the days you used.
• How to cancel and get a refund: request a refund from Apple or Google Play, who process all payments, and cancel the renewal in your store account. You can also email support@allylama.com with the subject “Cancel my subscription” and we’ll help you make sure it’s done.

Renewal reminders and notices

Apple or Google send their own receipts and renewal emails under their rules. In addition, when the UK’s new subscription rules take effect (and possibly sooner), we will email every subscriber at their account email address:

• Monthly plans: a reminder 5 to 7 days before a renewal payment, at least once every 6 months.
• Annual plans: two reminders before each renewal: one 28 to 32 days before, and another 5 to 7 days before.
• Free or discounted introductory periods (if we offer one): a reminder 5 to 7 days before the first full-price payment.
• After an annual renewal (or the end of an introductory period): a notice that your 14-day cooling-off period has started, and how to cancel.
• When you turn off renewal: confirmation, within 24 hours, of the date your subscription ends.

Each reminder tells you the amount and date of the next payment, how it compares with what you paid before, and how to cancel and by when. These are service emails, not marketing, so they can’t be switched off while you have a subscription.

Refunds and your legal rights

Apple and Google process all payments, so refunds are handled by them under their policies. If something has gone wrong with Ally Lama, please also tell us at support@allylama.com and we’ll help. Nothing in these terms affects your statutory rights as a consumer. For example, under the UK Consumer Rights Act 2015, if the service isn’t provided with reasonable care and skill, or the app isn’t as described, you may be entitled to have it put right or to a price reduction. For more advice, contact Citizens Advice.

Price changes

We may change subscription prices, for example because of costs, taxes or changes to the service. We will tell you at least 30 days in advance through the app, and Apple or Google will also notify you as their rules require. A new price applies only from your next renewal after the notice. If you don’t want to pay it, you can cancel before it takes effect, at no cost.

7. Acceptable use

Please use Ally Lama kindly and lawfully. You agree not to:

• break the law, or use Ally Lama to harm, harass, threaten or exploit anyone;
• try to make Ally Lama produce harmful, illegal, sexual or hateful content, or get round its safety measures;
• use bots, scripts or automated tools, or scrape, overload or disrupt the service;
• copy, reverse engineer or tamper with the app, except where the law allows;
• share your account, give a false date of birth, or pretend to be someone else;
• present Ally Lama’s replies to others as professional, medical or religious advice.

8. How we keep Ally Lama safe

• Automatic safety measures: our crisis safety net, the safety features built into our AI provider’s model, and fair-use limits.
• Reports: you can report any reply in the app (from version 2.0.3) or by email. A person reviews every report.
• Account action: if you seriously or repeatedly break section 7, we may limit, suspend or close your account. Where it’s reasonable we’ll warn you first and tell you why. If you think we got it wrong, email us and we’ll look again.

9. Your content, our content, and changes to the service

• Your messages belong to you. You give us permission to store, transmit and process them (including through our AI and service providers) only so we can provide, secure and support Ally Lama, as described in our Privacy Policy. This permission ends when your data is deleted, except where we must keep it by law.
• Ally Lama’s replies are generated for you, and you may use them for your own personal, non-commercial purposes. Similar replies may be generated for other people, and replies may quote traditional texts.
• Our content. The Ally Lama app, name, character, artwork, voice and design belong to us (Tarun Prajapat) or our licensors. We give you a personal, non-transferable licence to use the app for your own non-commercial use while you follow these terms.
• Availability. We work to keep Ally Lama available and running well, but it may sometimes be unavailable for maintenance, updates or reasons outside our control, such as a provider outage.
• Changes to the service. We may change features to improve Ally Lama, keep it safe and secure, reflect changes at our providers, or comply with the law. If a change significantly reduces what you’ve paid for, or we stop offering Ally Lama, we’ll tell you in advance, and you can cancel and receive a refund for any period you’ve paid for but won’t get.

10. Our responsibility to you

• We provide Ally Lama with reasonable care and skill, and as described.
• Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else the law doesn’t allow us to limit or exclude.
• Your statutory rights are not affected. If you are a consumer in the UK, the Consumer Rights Act 2015 gives you rights for digital content and services.
• If faulty digital content we supply damages your device or other digital content because we didn’t use reasonable care and skill, we will either repair the damage or compensate you.
• Subject to the points above, we are not responsible for loss or damage that was not reasonably foreseeable, for business losses (Ally Lama is for personal use), or for delays or failures caused by events outside our reasonable control.
• Because Ally Lama’s replies are generated by AI and are not professional advice (section 3), we are not responsible for decisions you make based on them, as far as the law allows and always subject to the points above.

11. Ending this agreement

You can stop using Ally Lama at any time and erase your account; remember to cancel any subscription in your store account. We may end or suspend your access if you seriously or repeatedly break these terms, or if we have to for legal reasons. Where possible we will give you notice and explain why. If we end the agreement for a reason that isn’t your fault, or stop offering Ally Lama, you’ll get a refund for any period you’ve paid for but won’t get. Sections that by their nature should continue (such as section 10) continue after this agreement ends.

12. Apple and Google

Apple. If you downloaded Ally Lama from the Apple App Store, your licence to use the app is also governed by Apple’s Standard Licensed Application End User License Agreement, and these terms add to it. You and we agree that:

• these terms are between you and us, not Apple, and we (not Apple) are responsible for the app and its content;
• Apple has no obligation to provide maintenance or support for the app;
• if the app fails to meet any warranty that applies, you can tell Apple, and Apple will refund the purchase price (if any); apart from that, Apple has no warranty obligation for the app;
• we, not Apple, are responsible for dealing with any claim about the app, including product liability claims, claims that it doesn’t meet legal or regulatory requirements, consumer protection or privacy claims, and claims that it infringes someone else’s intellectual property;
• you must follow any third-party terms that apply when you use the app (for example, your mobile network’s terms); and
• Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you in relation to the iOS app.

Google. If you use Ally Lama on Android, Google Play’s terms also apply to your purchases.

13. Changes to these terms

We may update these terms only for good reasons: to reflect changes to Ally Lama, our providers or how we charge; to make them clearer; for security or safety; or because the law or regulators’ guidance changes. If a change is important, we’ll tell you in the app at least 30 days before it takes effect (or sooner if the law or a safety issue requires). If you don’t agree, you can stop using Ally Lama and cancel your subscription before the change applies, at no cost. Changes won’t apply to anything that happened before they took effect.

14. Governing law, disputes and complaints

If you have a problem, please contact us first at support@allylama.com. We will try to put things right.

These terms are governed by the law of England and Wales, and the courts of England and Wales can hear disputes. This doesn’t take away any protection you have under the law of the place where you live:

• If you live in Scotland or Northern Ireland, you can also bring proceedings in your local courts, and the mandatory consumer protections of your local law still apply.
• If you live in the EU, you keep the protection of the mandatory consumer laws of your country and can bring a claim in your local courts.
• If you live anywhere else, including the USA, any mandatory consumer laws where you live still apply.

We will never require you to take a dispute to arbitration or give up your right to go to court.

15. General

If a court finds part of these terms invalid, the rest still applies. If we don’t enforce a term straight away, we can still enforce it later. We may transfer this agreement to another person or organisation that takes over Ally Lama; we will tell you, and your rights will not be reduced. You may not transfer your account to someone else. Apart from Apple (section 12), no one else has rights under these terms.

16. Contact

Tarun Prajapat, sole trader (Ally Lama)
Suite RA01, 195–197 Wood Street
London E17 3NU
United Kingdom
Email: support@allylama.com